Director
The Mill approached me to direct a brand film for Honor to help them pivot from a youth-oriented electronics company toward a more sophisticated direction.
The film unveils Honor’s new brand DNA – Innovation, Premium, Trust, and Freedom – allowing for consistent recognition across large format screens in-store and display devices.
Credits
Client: Honor
Production: The Mill
Director: The Mill Design Studio
Creative director: Tom Crate
EP: Ian Walker
Producer: Larisa Covaciu
Head of design: Henry Foreman
Art director: Gonzalo Miranda
Motion designer: Jayden Kimpton Sifagul Keser, Alex Petrovsky, Nemanja Ivanovic, Raquel Fernandes, Paul Bloomfield
Music/sound design: Echoic Audio