This was a big break for me - the first time I got to work with my long time friends and collaborators Tendril.

I was given the opportunity to lead a team of international allstars in directing the launch film for Nike’s revolutionary LunarEpic shoe.

Needless to say it was an epic experience and still one of all time favourites.

Launch photos

Process

Selected Stills

Client: Nike

Nike Global Brand Communications: Tad Greenough

Executive Producer, Nike Brand Communication Studio: Noah Stanik

Nike Producer: Meagan Moore

Production Company: Blacklist

EP: Andrew Linsk

Producer: Karen Lawler, Alex Unick

Studio: Tendril & Frame

Co-Directors: Chris Bahry, Tom Crate

EPs: Kate Bate, Thomas Bay

HOP / Producer: Mary Anne Ledesma

Producer: Louise Bejerholm

Storyboards: Greg Boychuk, Gabe Sapienza

Editor: Tom Crate

Pitch Concepts: Chris Bahry, Tom Crate, Wojtek Szklarski, Ann

Kruetzkamp, Marco Iozzi

Lead 3D Artists & Animation: Nejc Polovsak, Matt Frodsham, Simon Fiedler

Particle FX: Simon Fiedler, Alasgar Hasanov, Marcin Porebski

Shoe Rigging & Animation: Matias Hansen

Lighting & Render: Nejc Polovsak, Matt Frodsham

Additional 3D Artists: Sacha Wechselmann, Ben Pilgrim

Shoe Modeling: Marek Denko

Matte Painting: Bojan Zoric, Form Language

Compositing: Chris Bahry, Brad Husband